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The Chinese outgoing tourism is becoming the largest one in the world. For tourism service providers, becoming "Chinese friendly" is key to take advantage of this opportunity. The first step to achieve this goal is to communicate the value of their businesses in the language and by the means Chinese customers understand and appreciate.
China's increasing demand for European wine and food, together with its passion for international cuisine are leading a growing number of Chinese companies and investors to seek contact with European producers. Communication in native language can increase visibility and significantly facilitate negotiations with potential Chinese business partners.